When you want to show someone that you care about them, nothing does it better than giving them diamonds! Whether you?re buying an engagement ring or diamond jewelry as a gift for a special occasion, everyone knows that receiving a diamond surely means that someone loves you. Since that is the case, it stands to reason that you?ll want to take the time to really select the perfect stone. Here are some very good reasons why you should consider buying the diamond in a store rather than from a website:

Diamonds Have Nuances

Like snowflakes, no two diamonds are alike – even if they seem like they are on paper. Sometimes an inclusion looks worse in person than as shown on a certificate. Some diamonds can have a brownish cast, even though on paper it seems like a good color. You simply can?t do the process justice unless you show up at the store. Diamonds really need to be viewed with the naked eye and under magnification. Since each diamond is unique, care needs to be taken so that you can find the stone that you are the happiest with. There?s nothing worse than ordering a diamond that you never had a chance to see in person, only to realize that you actually don?t like it. After viewing various stones in person, you will start to get a feel for the qualities that you like in a diamond.

They Don?t Photograph Well

One thing that you may notice when you review the diamonds in person is that photographs don?t do them justice. Most diamonds don?t photograph well because it is simply too difficult to capture all the nuances ? especially the sparkle. Often, a photo could be altered, but more often they just use a sample photo. This means that when you do look at a picture of a diamond, it may not be a good representation of what the stone actually looks like.

Cost Doesn?t Tell the Whole Story

Sometimes, people come to us with information about the diamonds they find online. Websites that specialize in selling diamond jewelry will have stones that, at first glance, look similar to stones that we may have but may be less expensive. However, you will likely find that the two stones aren?t actually the same, and that there is a very good reason why the two stones have different prices. The old adage that you get what you pay for is very true with diamonds. There are many diamonds that just look good on paper, and even on the websites they have more and less expensive diamonds of the same quality.

You?ll Get Individualized Attention

One of the biggest benefits to buying your diamond in person is that you?ll get personalized attention. When you work with someone to help you buy your diamonds, they?ll be able to get a sense for what you are looking for and only show you the stones that fit your personal taste. As you go through the process of looking at the stones, you?ll begin to see that each diamond has its own special personality and that you may favor one stone over another. It?s this process that will help you find a diamond that you will really be happy with, because you are buying a diamond and not a piece of paper. When you buy a diamond in a store, you will likely be much happier with your purchase. Remember, just because you may see cheaper prices online doesn?t mean that you won?t find similar deals in an actual store. In fact, if you visit a store that is in a competitive market, as is the case with the Jewelry District in Boston, you will most certainly find that the prices are comparable.